Saturday, October 13, 2012

False and Misleading Political Advertising?

You Be the Judge

With the arrival of the Absentee Ballots, the torrent of political mail begins.  We are 24 days from the election and the next three weeks promise to be very hard on your friendly postman!  Mixed in with all the regular mail -- including some from me -- you will find numerous shady political pieces with ambiguous but catchy headlines like, "Continuing the Republican Revolution", "Save Proposition 13", and "Republican Leadership Series".  These items are misleading paid advertising and the organizations that mail them do little or nothing to qualify the candidates or causes that they list.  Don't be mislead by the headlines.

I'm prompted to put out this word because one such piece arrived just yesterday and we expect 10 to 15 more before election day. In yesterday's material, my opponent's name appeared in juxtaposition with genuine conservative issues and organizations, as if to imply she had been endorsed by these groups. This is untrue.  What's worse, the appearance of her name on this mailer was paid for by a PAC connected with the Capistrano teacher's union.

To many, it may seem the height of hypocracy to use deception such as this to get elected.  Yet this is what it has come to, even in a local school board race.  While this deceptive mail was on its way to you, my opponent was standing in front of the CUSD school board speaking in opposition to school choice and enjoying the friendly companionship of the head of our teacher's union, who was seated with her!

Don't be fooled by this game.  Make an informed choice.  The official websites of the OC Republican Party, the Lincoln ClubCalifornia Republican Assembly and the Family Action PAC all contain lists of actual endorsements, all made with great care after extensive interviews with candidates.  No candidate paid for these endorsements and they can be relied upon to reflect the views of the groups that issued them.

As for the material in your mailbox, California law requires that political campaign material clearly identify its origin and who paid for it.  Look for this information, usually printed at the bottom of the message, and disregard anything that does not have a clear and recognizable source (such as a candidate name).

And as for your vote, I'm am the endorsed conservative candidate for Capistrano school board. I ask for your vote in the mailbox or at the polls.

1 comment:

  1. Interesting. That looks like a common tactic though. Since people these days are of the "too long, didn't read" type, everybody who uses it (c'mon, it's not just one party doing it) get away with it pretty easily.